November in Berlin is also a month of consumption. The world-famous shopping season around Cyber Week and Black Friday will soon reach its peak again. Singles Day kicks things off. Whether this excessive consumption is necessary remains to be seen. In any case, tomorrow holds a number of discounts in store for Berliners.Whether you ‘re single or not, big brands are offering discounts that are often less crowded than the deals on Black Friday itself.
What’s behind Singles Day?

November 11 has become the biggest shopping event in the world. The tradition actually comes from China, where the date 11.11. with its four ones symbolizes singles. It is intended as a day on which you can give yourself a present (which you can of course do on any other day, but discounts are a draw).
This day serves as the unofficial kick-off for the entire Cyber Week. The offers vary greatly, from a suitable 11% discount to 70% on selected items. In Asia, November 11 is even considered the biggest sales day of the year.
Discounts in Berlin and the surrounding area

Many large chains and online retailers that are also relevant to the Berlin public are taking part: At Eventim, for example, you can look out for discounts for the next concerts, shows or musicals at the Mercedes-Benz Arena or the Theater des Westens.
Other big names such as Media Markt, Flaconi, Douglas and Sephora also have various promotions in their stores and online stores. At Lidl, there is a 25 percent discount on photo books, canvases or cushions in the online store. For jewelry enthusiasts, it’s worth stopping by Christ for a 22 percent discount on selected products.
Whether you’re wandering through shopping centers such as the Mall of Berlin or Alexa, or browsing online, you can use the day to treat yourself or someone else – regardless of your relationship status.