Berlin has always been a magnet for new, exciting brands and is considered one of the most important centers of international fashion. In just a few days, this will once again be evident on the catwalks of Fashion Week Fall/Winter 2026. Not in the haute couture sector, but certainly on its way to the top of the international streetwear scene: a Spanish brand that is currently one of the fastest-growing fashion brands in the country – and one of the most influential new wave streetwear labels in Europe. It has built up a strong community, especially among Gen Z. We are talking about Nude Project. With stores in Barcelona, Madrid, Lisbon, and Milan, the brand has not simply created retail spaces, but genuine experiential spaces. Since December, such a space can now also be found in Berlin – marking the brand’s first location in Germany.
Nude Project’s first permanent store is located in Berlin-Mitte at Alte Schönhauser Straße 28. As part of its international expansion, it is in no way inferior to its locations in other major cities. A deliberately curated space has been created on around 140 m², which is more reminiscent of a private Berlin apartment than a classic store. Warm wooden walls, carpeted floors, oil paintings, integrated speakers, an arcade machine, and even a real piano characterize the interior. This brings the brand’s close connection to creativity, music, and urban culture to life. The Spanish streetwear brand is best known for its gender-fluid designs, DIY aesthetic, striking graphics, and collaborations with cultural icons.
Photo: @nudeproject (Instagram)
The grand opening celebration with an exclusive showroom event took place in December 2025. On that very evening, the new community space was established as a meeting place for creative people in Berlin. As part of the store opening, the brand also presented its new capsule collection, “The Gift of Playboy” – the third chapter in its collaboration with the Playboy archive, characterized by iconic imagery and urban winter aesthetics. Nude Project is aimed in particular at Gen Z streetwear aficionados and creative scenes, consistently combining fashion with events, community spirit, and a holistic lifestyle universe.